Why Great Companies are Bought, Not Sold
“Seth Godin, author of 21 best selling business books, provides his take on selling a business,”shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “Seth will discuss topics such as deciding when to sell, how to become irresistible to buyers and ensuring you are happy after a sale of your business.”
In this episode of Built to Sell Radio, Seth Godin, a renowned entrepreneur, best-selling author, and speaker, shares insights gained from his experience, including selling his company, Yoyodyne, to Yahoo! He has authored 21 best-selling books, including notable titles like Permission Marketing, The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What to Do When It’s Your Turn (And It’s Always Your Turn).
Join us as Seth unpacks strategies to make your business more appealing to potential buyers and provides guidance for designing your successful exit.
In this episode, you’ll learn how to:
- Avoid becoming a bottleneck inside your company.
- Decide when to sell.
- Prioritize tasks to boost value.
- Become irresistible to an acquirer.
- Ensure you’re happy after selling your company.