Why A NYSE-listed Giant Bought This $2M Business

Fitness Lifestyle Business sold

Why A NYSE-listed Giant Bought This $2M Business

Angela Mader founded fitlosophy®, a fitness and lifestyle products company, in 2008. Beginning with a fitness journal she called “fitbook”, Mader built a brand that focused on helping customers achieve their fitness goals.

By 2017, fitlosophy had grown to 6 employees, $2 million in top-line revenue and Mader was selling her journals in 16,000 stores including giant retailers like Target, Walgreens and CVS. That’s when CSS Industries (NYSE: CSS) came knocking.

In this episode, you’ll learn:

  • How to get acquirers to place a value on your brand
  • The surprising secret to getting national retailers like Walgreens to carry your product
  • How licensing deals can act as a Trojan Horse for finding an acquirer
  • How to think about up-front cash, employment agreements, and earnouts when reviewing an offer letter from a public company
  • The ultimate acid test for any entrepreneur

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