The ‘Sell Your Business Before It Starts’ Mindset

time to sell your business

The ‘Sell Your Business Before It Starts’ Mindset

Pundits often criticize founders who are building to sell as money-grubbing mercenaries lacking a higher purpose, but what happens when planning your exit is the first step you take in launching a company?

Kimberly Caccavo and Kate Nowlan, founders of GRACEDBYGRIT, share why they started their business with the intent of getting acquired by a bigger brand right from the get-go — and how that mindset helped them find the perfect acquirer: digital native apparel company, HYLETE, Inc. After an initial rocky attempt to gain HYLETE’s attention, they changed their strategy to lock down an offer – and their grit became their grace. In this episode you’ll learn:

  • How investing heavily into your brand affects your value
  • An alternative way to raise money (in a capital-intensive market)
  • What an ‘investomer’ is, and how to create an influencer community to engage them

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