The Power of Specialization
“Aaron Levenstadt built a successful business by specializing in one thing…SEO,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “In this episode we’ll discuss the rule of 20, how to create an advisory board, and balancing the emotional highs and lows of selling a business.”
Aaron Levenstadt built Pedestal Search into a business worth selling by mastering one thing: SEO. While clients tempted him to offer other services, Aaron knew the real value lay in doing one thing better than anyone else. In this episode of Built to Sell Radio, Aaron shares how focusing on one service helped him stand out in a crowded market and achieve a successful exit.
In this interview, you will discover how to:
- Stay disciplined and resist the temptation to offer more than one service.
- Use specialization to differentiate your business and build trust with clients.
- Build a valuable company by becoming the best at one thing.
- Create an advisory board of people who’ve already achieved what you’re aiming for.
- Apply the Rule of 20 to ensure your exit provides financial security for life.
- Balance the emotional highs and lows of selling your company.
Aaron’s story proves that specializing can be the key to building a business that’s not only profitable but also highly attractive to buyers. Learn how focusing on your core strength and getting the right guidance can transform your company and lead to a successful exit.