The Inside Story Behind Sage’s 8 Figure Acquisition of a 12 Employee Company
“Great story about a small business owner that originally failed and then found a way to start over by building a software application for accountants,” shares Minneapolis business broker Sam Thompson. “This episode includes creating excitement with your team when selling and how to survive due diligence.”
In 2016, Ashford took what little was left after his business failed and invested £4,000 in developing proposal software for accountants which he named GoProposal. By 2020, GoProposal was a slick application with £1.5 million in revenue and hundreds of accountants using it. That’s when Ashford agreed to be acquired for a healthy 8-figure sum.
In this second half of a two-part episode (here’s part one in case you missed it), you will discover how to:
- Impress during a management presentation.
- Create excitement for your team about the idea of selling.
- Grow your company despite your attention being on the sale of your company.
- Maximize the value of your company during the negotiation process.
- Survive diligence.