Product vs. Company

Selling a video calling business

Product vs. Company

“Susanne Klepsch founded Meetfox in 2016 and eventually sold in 2021 to venture backed Sendinblue. Klepsch’s company offers a video calling solution,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “This podcast offers many M&A tips including structuring an earn out and creating a bidding war with buyers.”

In 2016 Susanne Klepsch launched Meetfox, a scheduling and video calling solution that helps service professionals manage and monetize their time.

By 2021 Meetfox had acquired a user base of 25,000. As Klepsch observed competitors being acquired by large software companies, she recognized the need to partner with a major player to compete effectively with Calendly. Consequently, she initiated a merger and acquisition process, reaching out to over a hundred companies, including the venture-backed, all-in-one marketing software Sendinblue. Eventually Sendinblue made her an offer she couldn’t refuse. In this episode, you’ll learn how to:

  • Know when you have a feature, product, or company.
  • Get free market research for your next product idea.
  • Incite a bidding war for your business.
  • Approach potential acquirers without seeming desperate.
  • Structure an earn-out agreement that puts you in control.
  • Protect yourself when accepting stock as currency from an acquiring company.

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