Darby founded customer software consultancy Matched Pattern in 2017 but had become exhausted by the hamster wheel of constantly chasing new business to keep his consultants busy.

As a project-based consultancy, Darby’s exit options were limited so he decided to swap his equity in Matched Pattern for shares in Matched Pattern, a company with a desperate need for software engineers.

In this episode, you’ll learn:

  • When it makes sense to accept equity instead of cash
  • The hardest part of running a service business
  • The best tip Darby received before even starting his business

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