Imagine two homes on the same street with the same square footage, and the same interior – but one sells for double the price. What happened? The answer: one home had a Rembrandt in the attic – a hidden masterpiece, skyrocketing its value.
If you think of your business as a home, what would be the Rembrandt in your attic?
For Brandon Neth, founder of Northwest Cannabis Solutions (NWCS), his “Rembrandt” was the license to produce marijuana in Washington State.
Ready to exit his business just after 5 years, Neth discovered the combination of an oversaturated market and strict state regulations made it difficult to sustain profit and place any company value on paper. But, he had one tantalizing asset: acquirers were desperate for a coveted license to produce pot in Washington.
- How to unlock the non-traditional, hidden gems in your company
- How vertical integration in an industry can limit business growth
- Why regulated markets can make an impact on your point of differentiation