The ‘Sell Your Business Before It Starts’ Mindset

//The ‘Sell Your Business Before It Starts’ Mindset

The ‘Sell Your Business Before It Starts’ Mindset

Pundits often criticize founders who are building to sell as money-grubbing mercenaries lacking a higher purpose, but what happens when planning your exit is the first step you take in launching a company?

Kimberly Caccavo and Kate Nowlan, founders of GRACEDBYGRIT, share why they started their business with the intent of getting acquired by a bigger brand right from the get-go — and how that mindset helped them find the perfect acquirer: digital native apparel company, HYLETE, Inc. After an initial rocky attempt to gain HYLETE’s attention, they changed their strategy to lock down an offer – and their grit became their grace. In this episode you’ll learn:

  • How investing heavily into your brand affects your value
  • An alternative way to raise money (in a capital-intensive market)
  • What an ‘investomer’ is, and how to create an influencer community to engage them

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2019-01-16T16:18:35+00:00January 16th, 2019|Categories: Podcast|0 Comments

About Transitions in Business

Transitions In Business is an independent firm, servicing medium sized businesses and their respective buyers. Our vision is to effectively guide corporate ownership through the many obstacles of mergers and acquisitions by confidently offering a clear and honest partnership. Our process includes confidentially engaging and vetting qualified buyers that will maximize the transaction benefits for both the seller and the buyer of a business.