Pundits often criticize founders who are building to sell as money-grubbing mercenaries lacking a higher purpose, but what happens when planning your exit is the first step you take in launching a company?
Kimberly Caccavo and Kate Nowlan, founders of GRACEDBYGRIT, share why they started their business with the intent of getting acquired by a bigger brand right from the get-go — and how that mindset helped them find the perfect acquirer: digital native apparel company, HYLETE, Inc. After an initial rocky attempt to gain HYLETE’s attention, they changed their strategy to lock down an offer – and their grit became their grace. In this episode you’ll learn:
- How investing heavily into your brand affects your value
- An alternative way to raise money (in a capital-intensive market)
- What an ‘investomer’ is, and how to create an influencer community to engage them