“Prantik Mazumdar owned a digital marketing firm called Happy Marketer. He sold his company once his revenues had reached $10 million. His sale included some cash down and some as an earn out,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “This episode goes into detail on how to structure an earn out transaction.”

Prantik Mazumdar and his business partner Rachit Dayal built Happy Marketer, a digital marketing agency, to more than $10 million in annual revenue before they decided to sell to Dentsu Aegis Network. Mazumdar and Dayal agreed to sell for around 7 times EBITDA, 40% of which was paid up front with the remainder available in a four-year earn-out tied to the future profitability of Happy Marketer.

In this episode, you’ll be drinking from the firehose as Mazumdar describes how to:

  • Get your customers to finance your business instead of giving up equity to investors.
  • Use partners to boost your credibility and attractiveness to acquirers.
  • Get “acquisition ready”.
  • Time your exit.
  • Maximize your chances of hitting an earn-out (and the biggest mistakes to avoid when structuring your deal).
  • Use an acquirer narrative to boost your value in their eyes.
  • Pick your lawyers.

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