“Andy Cabasso, co-founder of JurisPage, a marketing business for law firms found the perfect buyer. This interview shows you how attractive it can be to sell to a strategic buyer,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “This interview has excellent tips in taking you inside the sale of a business including earn outs, vetting buyers and how to increase your company value.”

Andy Cabasso co-founded JurisPage, a marketing agency specializing in helping law firms in 2013.

Three years later, JurisPage had service contracts with more than 200 law firms when they got a call from Uptime Legal, an Inc. 5000 business specializing in technology and practice management software for law firms.

The two companies fit together like peanut butter and jelly which is why Uptime Legal acquired JurisPage in a seven-figure deal that closed in 2016.

There’s lots to learn from Cabasso including how to:

  • Productize your service.
  • Avoid scope creep in service contracts.
  • Get paid when clients ghost you.
  • Get your employees to follow your Standard Operating Procedures.
  • Avoid being “catfished” by fake acquirers.
  • Vet potential acquirers.
  • Structure an earn out to ensure you get at least part of your proceeds.

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