“Anson Sowby shares how he sold his business with over 50% of the payment made in an earn out.  Great insight as to how earn outs work,” states Sam Thompson a Minneapolis business broker and president of Transitions In Business. “Anson also talks about the value he found with his M&A advisor and how they helped him narrow down his interested buyers”.

Anson Sowby started Battery, a creative advertising agency in 2013. Battery quickly won assignments from companies like Netflix and LEGO featuring A-list celebrities such as LeBron James, fueling their growth to 50 employees by 2019. That’s when Paris-based Havas decided to make an offer to buy Battery.

Sowby’s story is full of insights, including:

  • How Battery recovered from a devastating year in 2016.
  • The hidden benefit of interviewing M&A firms.
  • When to hire a CFO.
  • The three types of acquisitions.
  • The surprising role your location can play in the value of your company.
  • How to tell your employees you’ve sold your business.
  • The secret to a win/win earn-out.
  • The unexpected emotion Sowby felt after selling.

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