Marc-Andre Seguin launched JazzGuitarLessons.net in 2009 to share his knowledge as a guitar teacher.
Seguin started by offering YouTube videos and PDFs but soon realized his content could be stickier and more profitable if he transformed his business into a subscription-based company (which was strikingly uncommon in his industry).
In this episode of Built to Sell Radio, learn:
- How Seguin locked up his content to increase profit
- Why creating a bundled package was the key to improving his bottom line
- The numbers behind cancellations or ‘churn’ you might not be considering
- How recurring revenue can be implemented in any industry