Marc-Andre Seguin launched in 2009 to share his knowledge as a guitar teacher.

Seguin started by offering YouTube videos and PDFs but soon realized his content could be stickier and more profitable if he transformed his business into a subscription-based company (which was strikingly uncommon in his industry).

In this episode of Built to Sell Radio, learn:

  • How Seguin locked up his content to increase profit
  • Why creating a bundled package was the key to improving his bottom line
  • The numbers behind cancellations or ‘churn’ you might not be considering
  • How recurring revenue can be implemented in any industry

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