Boyd Davis – and his three co-founders – created Kogentix with a mission to provide the same behaviour data that recommends the ‘next show to watch’ on Netflix… in industries like banking and groceries.

They started as a consultancy and soon realized in order to grow they would need to transform their services offering business into a product-based model.

Find out how this change helped them grow from zero to 240 employees in just three years, and ultimately sell Kogentix to the biggest digital marketing agency in the world: Accenture.

In this episode, you’ll learn:

  • What value awaits you in a product-based company
  • How to finance your growth using an unusual debt Instrument
  • The buzzwords you should be using to describe your business (and when they don’t matter)

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