“Wes Mathews co-founded High Level Marketing, a digital advertising agency. The big take away in this story is his strategy in partnering with people in his industry that had skills he didn’t possess,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “His goal was to combine strengths with others to create a larger business entity that would offer more value when it was time to sell.”
Wes Mathews built High Level Marketing, a digital advertising agency, to $6.5 million in annual revenue. The business was thriving, but when COVID hit, Mathews started to question the risk he was shouldering employing 49 people. It was around that time that Mathews received an email that would change his life forever.
In this episode, you’ll discover how to:
- Juice the value of your company by leveraging four parallel ideas.
- Price your service to maximize your customer retention.
- Double an acquisition offer without pushing the buyer away.
- Structure an acquisition offer to guarantee the deal points most important to you.