Tyler Tringas was adamant on establishing his SaaS business without the help of external capital.

He founded Storemapper—a business that provides small businesses with a platform to showcase the location of their products in store for curious consumers—in 2012.

By 2017, Storemapper was seeing $50,000 in monthly recurring revenue. Ready to build his next business, Tringas made moves to sell the company, including moving himself away from day-to-day business operations, learning critical questions to ask potential buyers and maintaining radical transparency to accelerate the sale.

In this episode, you’ll learn:

  • How to know when it’s time to sell
  • The importance of asynchronous communication and how to integrate it into your hiring processes
  • How Tringas used radical transparency to attract buyers and accelerate the sale process
  • The subjectivity of Seller’s Discretionary Earnings (SDE) and how it can impact your value
  • Defining strategic and financial buyers for your company

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