Earlier this year, Steve Murch sold BigOven, a cooking app with over 13 million downloads and more than 4 million members, to Aisle Ahead, Inc., capping off an incredible run of successes:

  • Former Chairman of the Board, Escapia, Inc. (http://www.escapia.com), a leader in vacation rental software, sold to vacation rental leader HomeAway (NASDAQ:AWAY) in 2010
  • Director, Adventure Central, Inc., sold to AdventureLink in 2008
  • Founder, President & CEO of VacationSpot.com, a leading reservation network for villas and vacation condominiums, sold to Expedia in January 2000 for $87 million

Steve is the real deal, and in this episode you’ll learn:

  • A surprising workaround for getting a big company to write a fat check
  • How Steve knows when to bootstrap instead of raising money
  • What liquidation preferences are and why they can be so damaging to founders
  • How to identify your strategic buyer

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