Market Value vs. Personal Value

the price a buyer is willing to pay for your business vs the personal value

Market Value vs. Personal Value

“Marc Lackey started a business in 2013 that offered soccer camps and immersion trips to young American athletes using the FC Barcelona name/brand. He eventually sold his shares in the business to his partners once the business was doing over $10M in revenue,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “This episode covers a successful way to use an existing brand name to grow your business plus negotiating tips to get the best deal when selling your business.”

In 2013 Mac Lackey licensed the FC Barcelona name to offer soccer camps and immersion trips to young athletes in the United States.

Lackey grew the business to over $10 million in revenue before accepting a lucrative buyout offer that included various desirable benefits for sports fans. In this episode, you’ll learn how to:

  • Distinguish between the market value of your business and its personal value to you.
  • Piggyback on someone else’s brand equity to grow the value of your business.
  • Foster solid relationships with well-known brands.
  • Deploy an unorthodox negotiation technique to get the deal terms most important to you.
  • Avoid a shady tactic used by acquirers to get your business for a discount.

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