Looking Smaller to Make Your Company Bigger


Looking Smaller to Make Your Company Bigger

“Gavin Hammar started a platform called Sendible in 2008. In 2021 he sold his business to ASG for an offer he couldn’t refuse,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “In this episode we’ll hear how Gavin bootstrapped his company while keeping 100% of his equity. We’ll also learn how he slashed his churn rate plus a common mistake he made with the LOI.”

In 2008 Gavin Hammar started Sendible, a platform that allowed companies to manage all their social media accounts from one place.

The company grew steadily until 2016 when Hammar hit a sales plateau. Challenged to combat a high churn rate, Hammar took several unique steps to humanize his business.

Becoming a more approachable brand worked. Sales increased by 30% year-over-year, and by 2021 Sendible had 47 employees when they were approached by ASG with an acquisition offer Hammar couldn’t refuse. In this episode, you’ll learn how to:

  • Humanize your business without becoming a bottleneck.
  • Bootstrap a seven-figure company while keeping 100% of your equity.
  • Create a white labeling program (without losing control of your brand).
  • Slash your churn rate by implementing one simple tactic.
  • Turn customer feedback into online reviews using an elegant approach.
  • Avoid a common mistake a lot of founders make at the LOI stage.

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