Inside the Mind of a Service Business Acquirer
“Jason Swenk owned a marketing agency and sold it in 2011. He went on to acquiring nine agencies,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “In this episode we cover how to answer the most common questions acquirers ask, decide when to sell and how to avoid being defensive during due diligence.”
Jason Swenk sold his marketing agency in 2011. Since then, he’s transitioned to the role of an acquirer, purchasing nine agencies. With experience on both sides of the negotiating table, Jason reveals his unique perspective on how to:
- Structure your contracts to ensure they don’t get nullified when you sell your company.
- Decide when to sell.
- Answer the most common questions acquirers ask.
- Deflect the question, “Why do you want to sell?”
- Evaluate the core value fit with your potential acquirer.
- Avoid getting defensive during diligence.
- Avoid putting an artificial limit on the value of your company.