How to Make Your Email List Worth 7-Figures
“Laura Roeder started MeetEdgar in 2014. This is a social media planning tool. She eventually sold MeetEdgar in 2021 for a seven figure sum. She used her marketing platform to create value for her business,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transtions In Business. “This episode includes using an invite only model to grow an engaged email list, negotiating your multiple and the best use of content marketing.”
In 2007, Laura Roeder started selling online courses on how to market through social media. Her courses gained popularity, resulting in Roeder growing an email list of around 70,000 people. Inspired to further serve her customers, she decided to create a social media scheduling software.
In 2014, MeetEdgar was born. It was one of the first social media planning tools that allowed you to schedule your social media content. Piggy backing off the list she had built from her online course business, the company hit $1 million in recurring revenue in only 11 months.
But the early success began to slow, and the business hit a plateau.
Growing tired of the day-to-day and uninspired to grow her business, Roeder decided it was time to sell. She sent out a cold email advertising her company to twenty potential acquirers. Her outreach garnered a lot of attention, ultimately resulting in MeetEdgar being acquired by Sureswift Capital in 2021 for a seven-figure sum. In this episode, you’ll learn how to:
- Capitalize on your marketing platform.
- Utilize an invite-only model to grow an engaged email list.
- Grow your company through content marketing.
- Negotiate the highest multiple for your company without appearing greedy.
- Generate a competitive marketplace for your business using a surprising outreach technique.