How To Avoid The Idiot Tax
Kenan Hopkins founded his delivery food service company, Blue Ridge To Go, with no real management skills, no idea how to run a business, a lump of personal credit card debt, and the worst branding ever – all his words.
Though off to a rough start, he was able to transform his messy company into a new brand – Valet Gourmet – and by 2016 was approaching $4 million in revenue with the lowest delivery driver turnover across the industry.
When he was ready to sell, find out how Hopkins’ talent for industry forecasting, along with a quick text message to an industry friend led to a successful deal.
In this episode, you’ll learn:
- How to avoid paying the ‘idiot tax’ for years
- The one reason your employee turnover rate is likely high
- How your brand can impact the value of your company
- Why a seven-figure exit can be a lonely place