How Brian Dean Turned SEO Expertise into a $5 Million Exit
“Brian Dean founded and operated his SEO courses that he eventually sold to Semrush for $5M,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “In this episode we cover how to get your website to rank on Goggle, avoid putting a ceiling on your business and how to nudge an acquirer to wrap up their due diligence.”
Brian Dean has been called an SEO genius for his search engine optimization courses, so it probably shouldn’t have been a surprise when Semrush, a publicly traded SEO software company, came knocking.
What was surprising was that Semrush paid $5 million for Brian’s one-employee company.
In this episode, you’ll learn how to:
- Launch a successful product.
- Get your website to rank on Google.
- Avoid putting a ceiling on the value of your business.
- Distinguish a Letter of Intent from a Definitive Agreement.
- Ensure your relationships with subcontractors don’t derail your exit.
- Nudge an acquirer to finish their diligence.