From Product-Driven to Purpose-Driven

Purpose driven success business sale

From Product-Driven to Purpose-Driven

Paul Nielsen built HomeTech, a company focused on creating healthier homes by installing skylights for natural lighting and advanced systems for better air quality. The business was generating around $1.4 million in EBITDA when an industry competitor approached Nielsen about acquiring HomeTech.

The acquirer offered $4 million which Nielsen accepted, only to have the deal fall apart in diligence a few weeks later.

Nielsen learned from the experience and eventually ended up selling for around $8 million a few years later.

In this episode, you’ll discover how to:

  • Systematize your business.
  • Transition from a product-driven to purpose-driven.
  • Calculate your walk away number.
  • Spot the “good cop, bad cop” charade.
  • Ace due diligence.

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