From $175K to $100M: Anne Mahlum’s Journey of Redefining the Fitness Industry

Creating a pilates like fitness business that became a huge success.

From $175K to $100M: Anne Mahlum’s Journey of Redefining the Fitness Industry

“Anne Mahlum founded Solidcore, a fitness company based on the Pilates concept. She invested $175K of her own money and later sold the company for $100 million,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “This episode covers how you can take some money off the table and still have control, protect a strong work culture and how to tell your employees you are selling your company.”

Today’s episode of Built to Sell Radio features Anne Mahlum, a fearless entrepreneur who redefined the fitness industry. After wandering into a Pilates studio in L.A. and thinking, “I can do this better,” Anne threw all her savings—$175,000—into launching her own version of the company, founding [solidcore], a fitness powerhouse that she later sold for $100 million. 

Anne shares her remarkable journey, detailing the strategies she used to transition leadership, navigate fundraising efforts, and build a company with enduring value. 

In this episode, you’ll learn how to: 

  • Handpick your second-in-command. 
  • Retain control after raising money. 
  • Tell your employees you’re selling your company. 
  • Avoid putting up a security deposit when you lease space. 
  • Create a category of one. 
  • Take some money off the table without giving up control. 
  • Cultivate and protect a strong work culture. 

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