Built to Sell vs. Planning to Sell

Built to Sell vs. Planning to Sell

“David Darmanin sold Hotjar in 2021 and along the way he created tremendous revenue and profits,” shares Sam Thompson a Minneapolis business broker and the president of M&A firm Transitions In Business. “This podcast explores the risk involved with holding onto your business, optimizing your marketing emails and when to sell.”

David Darmanin co-founded Hotjar, a software company that helps website developers and owners understand how their users interact with the sites they build.

Darmanin and his partners bootstrapped Hotjar to around $40 million in Annual Recurring Revenue before selling it in 2021.

Grab your earbuds and something to take notes with because you’ll learn how to:

  • Leverage a beta group of testers to be profitable on day one of your launch.
  • Introduce fixed and variable rewards to drive word of mouth.
  • Divide up the equity with your co-founders that recognize where you sit on the risk-reward continuum.
  • Price your product, including the role of freemium, low-price, and premium-priced offerings.
  • Build to sell without planning to sell.
  • Optimize your marketing emails.
  • Decide when to sell.

You’ll also hear why building to sell is different than planning to sell and get plain, spoken definitions for “primary vs. secondary investment”, “reps and warranties” and a “blended LTV:CAC”.

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