An 18-Month Roller Coaster Leads to a Rock-Bottom Sale

The rollercoaster ride of selling a business

An 18-Month Roller Coaster Leads to a Rock-Bottom Sale

Diana House founded Tiny Devotions in 2009. This online, luxury yoga jewelry retailer was the first of its kind in North America.

Fast forward to 2016 and the business was thriving with a successful e-commerce platform, 71% growth the previous year, and seven figures in revenue. But House’s attention had turned elsewhere, both personally and professionally. Despite Tiny Devotions’ success, she decided it was time to sell.

What happened next was an eighteen-month roller coaster of failed deals, legal errors, and declining revenue culminating in a last-ditch email to her entire customer list out of which a buyer finally emerged.

In this episode, you’ll learn about:

  • Why the best time to sell might be sooner than you think
  • House’s key mistake that had her first acquirer slip away
  • The unorthodox approach House finally used to find new buyers
  • The importance of sticking to deadlines when negotiating a sale

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