A Regrettable Deal

In 2013, South African entrepreneur Jason Bagley started Firing Squad, a lead generation company specializing in cold emails.

In 2020, Firing Squad signed an agreement to be acquired by Southern Web and was later rebranded to SiteCare.

The deal was something Bagley would later come to regret.

In this episode, you’ll learn how to:

• Write cold emails that people actually open.
• Productize a service.
• Transfer your “ninja skills” to your employees.
• Increase pricing without losing your customers.
• Avoid the mistake that left Bagley with nothing.

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