Wiredcraft’s 67 Million Euros Exit
“Ronan Berder founded the services company Wiredcraft after walking away from a product company. He grew his business to 140 employees and sold it for 67M euros,” shares Sam Thompson, a Minneapolis business broker and the president of M&A firm Transitions In Business. “This episode covers how to defend margins instead of heroics, avoiding heavy earnouts and creating a company that can run without the founder.”
Ronan Berder built Wiredcraft to 140 people, then sold to Publicis for a reported 67 million euros. This Exit Story traces the moment he walked away from Techstars and a product dream to double down on services—and why that decision paid off.
In this episode, you discover how to:
- Choose services over product when the market is voting with cash
- Pivot from “dabbling in SaaS” to a single operating model that compounds
- Price enterprise work so premium clients lean in
- Anchor LOIs away from stock and heavy earn-outs
- Hire “weirdos” at scale by hosting the talent party
- Defend margins with playbooks instead of heroics
- Document a culture so the business runs without the founder