Dan Martell started Spheric Technologies to help Fortune 500 companies build website portals, an emerging business back in 2004. Within four years, Martell had scaled the business to 30 employees when he received an acquisition offer that would change his life.

Martel has gone on to start and exit two more businesses since Spheric, and in this episode, he shares his negotiation tips and tricks. You’ll learn:

• A negotiation trick to get all of your potential acquirers into one room
• The strategic shift Martell made at the four-year mark which made his business much more valuable
• How to use currency arbitrage
• The key to productizing a service
• Where to find the most natural (i.e., strategic) buyers for your business
• How to approach potential acquirers without losing negotiation leverage
• The secret to getting the deal terms you want (Martell cut his industry’s standard three-year earn-out down to just six months)
• The definition of optionality and why you want it
• The surprising downside of a big financial windfall 

Listen now.