Rob Daly and Paul Duvall co-founded Stelligent in 2007, a company that provides automated processes for building, testing and releasing software through Amazon Web Services (AWS).

In their own words, the first five years were ‘a slog’ with spotty revenue, short-term employees and two burnt out co-founders. They decided to make one simple – and profoundly lucrative – switch to their business model and the company took off growing from $1 million in revenue to a $25 million sale in just five years.

Once ready to exit, Daly and Duvall completed The Envelope Test and Short List Builder modules of The Value Builder System™, which helped them decide when to sell the business, and to who.

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