How Matchmaking By Microsoft Led To One Of 2018’s Biggest Technology Deals
Mitchell Feldman founded CloudAmour, providing Microsoft cloud solutions to small and medium businesses, in July 2012. With an active marketing and sales presence, by 2015, CloudAmour had reached a staff of 35 and approximately £3.5 million in annual revenue. The company was well established and fast growing, and that’s when Microsoft came knocking. But they didn’t come to buy, they came to play matchmaker.
Microsoft put Feldman in touch with another one of their partners called RedPixie which was doing about the same revenue as CloudAmour. CloudAmour and Red Pixie merged. The combined company grew quickly, and within 3 years, was acquired by HP .
In this episode, you’ll learn:
- How to navigate a merger of equals
- The importance of your brand in valuing your company
- The different valuation techniques Feldman used for each of his services
- How to structure a “Russian Roulette” Merger